ĭue to the way this payment method is structured, there are limits on the amount of money that can be deposited into a punter’s account.

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What's important is what apps are really sticking around.The UK’s Best Pay by PayByMobile Betting Sites Pay by PayByMobile Bookmaker They're a vanity metric where you can fake your way in. 'That's the key thing that has become the metric that matters, and the industry is waking up to the fact that downloads don't matter. 'It's all about the active users,' he says. Onavo has been talking more about the data from its apps in recent months, launching an Onavo Insights service to help developers and brands understand which apps are being actively used on iOS and Android, rather than just downloaded. Rosen says that companies in the US are watching the UK closely, since it's one of the most established mobile gambling markets in the world, ahead of what they hope will be legislation to make real-money gambling legal on mobile phones across the US.

If that figure has stayed constant, based on Onavo's 4.3% figure, it would mean around 372k Brits are using sports betting apps on their iPhones. In December 2012, comScore estimated that there were 8.65m active iPhone users in the UK.

Mobile sports betting uk